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Client CIMB Bank
Product: CIMB Enrich MasterCard
An example of how static print ads can be adapted into a dynamic and animated eDM targeting “high net worth” potential members for Gold and Platinum Credit Cards. The email recipients could view the offer, free gift, download application form and tell their friends about the offer (viral).
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Client: Malaysia Airlines
Product: Enrich Recruitment
An illustration of how a recruitment program can be tailor-made and simultaneously deployed to 2 different groups:
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Family Group
b) Singles Group
While the offer promise was the same, “a package trip to Hong Kong,” the Hong Kong Disney prize component was emphasized for the Family Group and “destination Hong Kong” for the Singles group”
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Client: Intel
Product: Core 2 Duo
3 eDM versions were specifically created to reach different groups. eDM was a highly relevant and cost effective medium to increase viewership of Intel’s latest TVCs (all 4 of them!) The viral device help disseminate the eDM/TVCs to an even wider audience.
Target 1 | Target 2 | Target 3
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Client: Suzuki Malaysia
Product: Suzuki Grand Vitara
A fine example of end-to-end customer engagement. When the email recipients open their emails, they can view details of the offer as well as specifications and pictures (interior/exterior) of the car. They can also set an appointment for a test-drive online.
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Client: Sime Darby
Product: Ara Hill
The email recipients got to view an audio/video presentation of Ara Hill via their eDMs as well as a link to the Ara Hill website. They also received an exclusive invitation to the Ara Hill Launch. Needless to say, the launch was a great success.
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